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In essence, brewing coffee is a very basic thing. It is a procedure that brings plain water into contact with dried plant materials to imbue the water with flavor, color and various active substances, like caffeine and antioxidant polyphenols. Yet, although it may be a basic process, it is not a simple one. As water moves into the coffee particles or tea leaves, it dissolves or suspends hundreds of different substances and extracts them from the solids. If the water is hot, it extracts more rapidly.

Hot water also cooks as it extracts, forcing chemical reactions that transform some of the extracted substances into other things, and driving some aroma substances out of the liquid. Cold water, in contrast, extracts more slowly and selectively, produces a simpler extract, and doesn’t change the original flavor substances as much. The cold brew process essentially “pulls” the flavor out of the leaves instead of “pushing” it out. At Choices Cafe, we cold-brew our organic coffee grounds in purified water for 12-18 hours. The final product is one that is chemically different from its hot counterparts. With less caffeine, 60-70% less acidity, lack of bitterness, an intense but smooth flavor, and an eco-friendly brewing process, we love cold-brew. We hope you do too!.

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Health and Taste Benefits of Cold-Brew Coffee:

  • 60-70% less acidic
  • The more alkaline pH is helpful for a sensitive stomach, aids in weight loss and is beneficial to the immune system
  • Improved antioxidant content
  • Less caffeine per cup
  • Less bitter, which promotes a smoother flavor
  • Allows a different flavor profile to appear– Cold-brew, with reduced bitterness, allows the other undertones to shine

We offer organic, dairy-free cold-brewed coffee at all Choices Cafe locations in 3 flavors: black, mocha and latte. And keep a look out for seasonal specialties such as Pumpkin latte or Peppermint Mocha. If you’re a coffee hound (or even if you’re not) and you haven’t tried cold-brewed coffee, give it a shot…you won’t be disappointed!

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