Alex Cuevas

Alex Cuevas, Company Founder
Alex Cuevas, leading the Choices team, a vegan for over 30 years, prides himself on thriving on a sustainable plant based diet. His passion for the vegan lifestyle and lack of plant based choices [i.e. restaurants] led to many stay home dinners & practice in the kitchen through the years. This passion evolved into a desire to share his culinary experiences with the world. Alex, also a Yale graduate with a degree in computer science with 20 years’ experience in systems management, processes and executive leadership, leads the charge in bridging guidance & technology into the Choices family of restaurants to deliver on high quality plant-based organic food.


Lori Zito

Lori Zito, Company President
Lori Zito – made the choice to live a vegan life over 10 years ago, when she decided that her love for animals could no longer allow her to eat them. She then learned about the health benefits of a plant-based diet, as well as the planetary implications. Lori is certified in plant based nutrition through eCornell, as a holistic health coach through the Institute of Integrative Nutrition, and is a registered yoga instructor. She believes that we each have the power within us to be healthy, by making better choices with the foods we eat and the life we live, and if we all take the initiative, we can become a nation that exemplifies preventative health, personal well-being, and compassionate, sustainable living.


Rose Flynn

Rose Flynn, Company Director
Rose came late to a career in the food business. Many years ago when her son finished college and she was able to semi-retire, she began exploring the possibility of a second career that inspired her heart and spoke to her true mission in life. Looking to expand possibilities she came to Choices Cafe at their original Brickell location in 2013 and was hired as a dishwasher. Later, she became the daytime juicer/smoothie maker, was trained as a line cook and advanced to Supervisor/General Manager. Choices has grown since then and Rose now plays a major part as the Director of operations for the Choices Enterprise in Coconut Grove. She is committed to Choices’ mission of consciousness and humility in daily human choices.